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We maintain Content Creation Guidelines for all digital assets and provide expert guidelines/assistance to outside contracted media providers as needed.

PROJECT AND DIGITAL CONTENT MANAGEMENT
PHASE 2: MANAGE / PHASE 3: DISPLAY + MAINTAIN

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MBA consults on/helps develop a Best Practices Guide For Digital Signage Content Creation to ensure impactful branded digital assets that take full advantage of the format.

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We not only program media for each project, but remotely update playlists, create roadblocks, and special events - all on a 24/7 basis, then conform all media files for display.

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MBA team actively monitors all digital playback on display to verify performance and troubleshoot any performance or technical issues. We create weekly proof of play files, monitor via webcams (when available), and make weekly site visits to inspect for technical maintenance.

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MBA acts as the management team for our on-site client and the liaison coordinator for both content and the technical sign engineering support team.

A 24-Hour Look At Pendry West Hollywood

© 2022 Martin Brinkerhoff Assoc.

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